"Is your attention under attack?"
- Erez "Terry" Barkaee
- Jul 31
- 2 min read
It probably is — and it's costing you more than you think.
Two weeks ago, I did something radical for someone in aviation sales:
I turned off all WhatsApp notifications. On both my phone and my computer.
The result? I became more focused, more present with customers, and more open to spotting the opportunities hidden in every conversation.
And the silence was addictive.
Then, I heard Carlos Whittaker share on the Front Row Seat podcast how going tech-free for two months changed his life.
The first 48 hours were tough.
But then, creativity came back, attention span grew, life slowed down and he got back control.
And this article? It gave the exact words I’ve been looking for:
"What is the result I’m trying to achieve right now?"
Cedric Chin calls it Outcome-Oriented Thinking — and it’s a mindset we desperately need in aviation.
Because the distractions aren’t just personal.
They show up when:
We build products that don’t solve real customer struggles.
We send long proposals without asking what the customer is really trying to achieve.
We chase data, meetings, and social noise that lead nowhere.
Chin’s advice is simple: ask that one question before every task, email, or conversation.
What is the result I’m trying to achieve?
Whether you're fixing an aircraft on ground or building an AOG support program — this one question might just give you back your time, focus, and impact.
At Zooey Aerospace, this mindset aligns with how we support our customers: attentively, intentionally, and always focused on your outcomes.
Because when you're in the air, there’s no room for noise.
If you want a copy of the full article and the link to the podcast, just email me.
Let’s bring attention back to where it matters.

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