What If Doing Nothing Is the Smartest Move in Aviation Right Now?
- Erez "Terry" Barkaee
- Jul 10
- 1 min read
In the fast-paced world of aviation, where precision, performance, and progress are paramount, the idea of doing nothing might seem counterintuitive.
But what if the Dutch concept of Niksen - The Dutch Art of Doing Nothing holds the key to navigating the turbulence of a slow market?
As the industry faces quieter skies and reduced demand, many companies rush to fill the silence with frantic activity.
At Zooey Aerospace, we believe in a different approach.
We see this slowdown not as a setback, but as an opportunity, a space to pause, reflect, and reimagine.
Just as studies show that boredom and stillness can spark creativity and innovation, we use this time to let ideas breathe, to listen more deeply to our partners, and to refine our solutions with clarity and purpose.
Niksen isn’t about idleness. It’s about creating space for insight, for strategy, for the kind of innovation that doesn’t come from constant motion, but from thoughtful stillness.
At Zooey Aerospace, we’re committed to:
Designing with intention, not just speed ✨
Fostering creativity through calm, not chaos 🧠
Building resilient partnerships that thrive in both busy and quiet skies 🤝
So as the industry catches its breath, we invite our peers to embrace the pause. Let’s use this moment not to panic, but to prepare - For smarter skies ahead.
Curious about the science and philosophy behind Niksen?DM me or email erez@zooeyaerospace.com for a copy of the article:“Niksen – Embracing the Dutch Art of Doing Nothing.”

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