"What if the biggest threat to your success isn’t competition… but your own attention?"
- Erez "Terry" Barkaee
- Aug 14
- 1 min read
Every day, my desk — and my mind — are overflowing.Ideas. Articles. Industry insights. Customer feedback.
Market signals.All of them important. All of them demanding attention.
The problem? It’s not the lack of ideas. It’s the overflow.
The avalanche of “important” things fighting for focus — while the urgent tasks of supporting customers and handling daily operations keep tapping on your shoulder.
In aviation, distraction can mean delays, missed opportunities, or even safety risks in business, it means moving without direction — working hard but not moving forward.
To avoid that spiral, I practice noise reduction, I work with as little “noise” as possible, starting each day by writing down the five most important tasks that must get done, no matter what!
It’s a simple discipline shared by highly successful people — from Steve Jobs to Elon Musk — and it forces clarity when the world around you is pulling in a thousand directions.
On top of that, I’ve implemented meditation and mindfulness as a daily practice.
It gives me the peace and silence I need to focus in a world that’s constantly distracted.
I get more done in less time, and because I’m mindful, I perform more efficiently, making better decisions with less mental clutter.
At Zooey Aerospace, these disciplines are what keep fleets flying and customers confident, even in the middle of industry chaos.
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