In business, and especially in aviation, it is easy for communication to become transactional:  A request for a quotation.  A follow-up for a PO.  A status update.  A payment reminder. But before sending any communication, I try to ask myself: “What value am I providing to the person receiving this?” Value does not always mean offering the lowest price or having the requested part immediately available. Sometimes, value means asking the right questions before quoting. Rec