Would it be unreasonable to expect every business communication to leave you better off than before you opened it?
- Erez "Terry" Barkaee
- Jul 16
- 2 min read
In business, and especially in aviation, it is easy for communication to become transactional:
A request for a quotation.
A follow-up for a PO.
A status update.
A payment reminder.
But before sending any communication, I try to ask myself:
“What value am I providing to the person receiving this?”
Value does not always mean offering the lowest price or having the requested part immediately available.
Sometimes, value means asking the right questions before quoting.
Recently, we received an RFQ for the repair of an ATR horizontal stabilizer.
Instead of rushing to submit a proposal, we first clarified:
The applicable maintenance data.
Whether balancing would be required following the repair.
The required paint finish.
These questions enabled the repair shop to prepare a more accurate and professional proposal while reducing the risk of unexpected costs or delays later.
Sometimes, value means finding a solution beyond the original transaction.
Following the sale of a PW150A engine, our customer requested an engine stand for onward transportation.
We arranged its purchase at a commercially attractive price, helping the supplier release the equipment while allowing our customer to avoid additional transportation, rental and handling costs.
Two completely different requirements.
One guiding question:
“What else can we do to make this easier and more valuable for everyone involved?”
My mission is not merely to sell aircraft parts or manage repairs.
It is to give, support and solve problems.
I want Zooey Aerospace to be a channel through which knowledge, opportunities, connections and solutions flow to our customers, suppliers, partners and the wider aviation community.
Because when we help someone move forward—even when there is no immediate transaction—we create something more valuable than a sale.
We create trust.
We strengthen relationships.
We become A Part of Your Life.
Before sending your next email or quotation, pause and ask:
“What can I add that will leave this person better off?”
Q: Does added value always mean offering a lower price?
A: No. Better questions, clearer information and reduced risk may create far greater value.
Q: Why clarify technical requirements before quoting?
A: It improves accuracy and helps prevent unexpected costs, delays and misunderstandings.
Q: Can value extend beyond the original transaction?
A: Absolutely. Solving related logistical or commercial challenges can protect the entire operation.
Q: What guides Zooey Aerospace’s customer support?
A: Every interaction should help someone move forward and demonstrate what it means to be A Part of Your Life.
How do you make certain your customers receive value from every interaction?
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