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Are you sure the “Musts” in your operation aren’t silently grounding your team?

  • Writer: Erez "Terry" Barkaee
    Erez "Terry" Barkaee
  • Jul 17
  • 1 min read

In Aviation, like in life, there's always a must:

We must reduce AOG time.

We must hit the turnaround schedule.

We must avoid delays at all costs.

But what if this language is part of the struggle?

As the article "Breaking Free from the Must" reveals, the mindset of "I must" builds silent resistance.

It’s the cognitive trap that fosters frustration, guilt, and eventually, inaction.

At Zooey Aerospace, we believe in the language of choice.

We don’t must help our customers, we Simply

👉 Choose to.

👉 Choose to be A Part of Your Life when every minute on the ground is a

battle.

👉 Choose to support, repair, and supply - Because keeping you flying is not an obligation; it’s a privilege.


In an industry where pressure is constant, our mindset isn’t driven by fear of failure, but by a desire to contribute, to be valuable, to be reliable.

So next time you think: “I must source that elusive Spare” Know that Zooey Aerospace chooses to have your back.


If you want a copy of the article, DM or email me at: erez@zooeyaerospace.com



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