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  • Erez "Terry" Barkaee

We cannot solve our problems with the same thinking we used when we created them (Albert Einstein)

Updated: Feb 3


Are we asking the right questions?


Throughout the last 2 years we have been forced to operate under the challenges imposed on us by Covid and more so by the restrictions imposed on us by our own governments.


Paraphrasing above quote, we cannot try the same solution over and over and expect a different result!!

Back in October 2020 in our post Aircovidness Directive (ADs) we suggested our industry takes control and set up directives that will allow us to operate safely.

Not only that did not happen, our industry kept on being closed time and time again, suffering the dire consequences of pure decisions.


How long should we keep enduring?

Inspirational entrepreneurs don’t accept the here & now as acceptable

They constantly think what could be better and ask the following questions:

1. How can I improve things?

2. Why is that problem not yet solved?


It is time we ask these questions and find the appropriate solutions so 2022 can be a great year for our industry and to the world


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